If I am not energetic and happy, customers lose interest and stop listening. They want to experience buying from a child. They appreciate the effort and support me. Good product packaging attracts people. For example, earlier boxes had different shades, which confused people about whether the tea was with milk or water. Therefore, highlighting on the packaging that it is tea, not chai, is important and helped Sabi sell more.
Based on these insights, we changed the packaging.
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