Sabi’s learnings about what helps in sales
If I am not full of energy and not happy then customers don’t listen and stop. Customers want to have experience of buying from a child. They appreciate the effort so they support. Good packaging of the product attracts people. For example: Earlier boxes had different shades. People are getting confused if the tea is with milk or water. Hence, highlighting in packaging that it is tea and not chai is important and sales pitch.

Based on these insights, we changed the packaging.


Linked references

Links to this Evergreen Note

Sep 15, 2023